Marketing Mohs Surgery (And Other New Services)

We’ve reached the last entry of our Mohs surgery blog series. If you’ve recently completed your Mohs certification, now it’s time to spread the word about it. When it comes to marketing Mohs surgery, what are the best ways to educate and generate interest with both current and potential patients? You really don’t have to…

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The Best Time for Mohs Patient Follow-Up

We’ve talked about how becoming certified and skilled in Mohs micrographic surgery can help you treat skin cancer patients more effectively. With its convenience and success rate (as well as cost-effectiveness), this procedure has set itself apart as the gold standard in skin cancer treatment. With Mohs surgery, and as with any other treatment or…

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Content Marketing for Your Practice

In the marketing world, content is still king. Content marketing is a big part of attracting and retaining customers for all businesses, including dermatology practices. Whether on a website, social media, blogs, etc., content marketing for your practice has become a necessity. But your focus is on patient care, so spending extra time on content…

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Starting a Blog? Get Started Today!

Have you ever thought about starting a blog? Are you curious if it can really help your practice grow? Along with your other marketing pieces, blogging is a great way to communicate with patients (current and potential) about your practice, your services, your community activities, etc. It’s also a great way to connect with them…

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Your Front Desk Staff is the Start of the Patient Experience

Patient health is your team’s top priority, but your level of customer service is also an important part of the patient experience. Today’s patients expect quality service alongside quality care and when they don’t receive it, they have a plethora of review sites and resources to share their negative experiences. And with plenty of other…

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