Is Your Website Doing Its Job?

Many things go into successfully marketing a dermatology practice, but your online presence definitely ranks near the top with the digital world we live in. That includes your social media presence, but for now, let’s focus in on your practice website. Your website is one of the first places potential patients visit for information on…

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Marketing Strategy and Digital Footprint During COVID-19

COVID 19: Conduct a Strategic Review of Your Practice: Marketing Strategy & Digital Footprint If you’ve recently revisited your strategic plan as part of a strategic review of your dermatology practice, this may be the perfect time to revisit your marketing strategy and digital footprint to help you use both more effectively. No matter what…

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Using Social Media to Grow Your Dermatology Practice

Does your dermatology practice have a well-known brand? How do your patients refer to your practice? If you can’t easily answer these two questions, consider starting by identifying your mission and vision statements to help you grow your dermatology practice. Once you have an easily identifiable brand—and if you’re not sure if you do, simply ask…